The Appearance section lets you customize your AI assistant to match your brand and create a consistent user experience.[Image for Customize Apperance]You can preview changes in real time on the right.
Assistant Name: Set your AI assistant’s name by editing the text field. This name also appears as the default button label when deployed on a site/storefront
Avatar: Upload an image or logo to visually represent your assistant. This helps bring your brand to life and adds a friendly face to the interaction.
Brand Accent Color: Customize the assistant’s interface by entering your brand’s primary color (#hex code).
Theme: Choose between light or dark mode to match your storefront’s look and feel.
Widget Position: Select where the assistant appears on your page.
Search Placeholder: Set the default text shown in the search bar - guide users on what they can ask or explore.
Asa Branding: Remove the “Made with Asa” label - available on select paid plans only.
The Personality section lets you tailor your AI assistant’s tone and voice to match your brand — keeping every interaction on-brand and consistent.[Image for customize Behaviour]You can preview changes in real time on the right.
Response Length: Control how detailed the assistant’s responses are - short, balanced, or more in-depth - to match your user experience.
Tone of Voice: Choose the tone that best fits your brand’s style. You can preview changes in real time on the right. Available options:
Friendly:Warm, helpful, and human - like a trusted teammate.
Neutral:Straightforward and clear - no extra fluff.
Factual:Just the facts - precise, objective, and to the point.
Professional:Polished and respectful - with a business-first tone.
Humorous:Lighthearted and witty - with a touch of personality.
Default Response Language: Set the assistant’s default response language for all interactions.
Handover Method: When Asa can’t help, choose how to hand things off to your team:
Email: Provide an email address where you’ll receive user escalations - triggered when someone clicks Talk to the Team or asks for human help.
Redirect URL: Provide a URL where users will be sent when they request human help - taking them directly to your team.
Starter Questions: Add helpful starter questions to guide users into a conversation.
Show/Hide - Toggle visibility of these questions.
Generate - Create a first set of questions using Asa AI.
Regenerate - Refresh the questions after major content updates (like new products or policies).
View Starter Questions - See the current list in a dialog box.
Custom Guidance: Use this text area to provide Asa with brand-specific dos and don’ts, tone guidelines, or examples - so it stays true to your voice.
