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Asa answers from what you train in the dashboard. Strong content beats volume — clear, current, non-conflicting sources produce the most trustworthy storefront answers.

Start with what shoppers ask most

Train the sources that resolve real questions first.
  1. Go to Add Content in the sidebar.
  2. Connect Shopify if you sell there — products, policies, and key pages cover most pre-purchase and support questions.
  3. Add policies, sizing guides, or FAQs via Files, Websites, or Notion / Google Drive if they live outside Shopify.
In Manage Content, every item you need at launch shows Trained. Use View Content on a row to confirm Asa extracted what you expect.

Connect Shopify

Auto-sync products, pages, policies, and blogs.

How sources are counted

Plan limits and what counts as one source.

Keep content current

Conflicting facts across sources (two different return windows, mismatched shipping copy) can confuse answers. Pick one canonical source per topic and remove or fix duplicates.

Learn from conversations

Use Activity > Conversations to read what shoppers actually ask and where Asa escalated to your team (redirected conversations).On Starter and Growth, Activity > Analytics helps you spot volume and themes over time as traffic grows.

Prioritize quality over quantity

More files do not always mean better support.
  • Train pages shoppers reference — shipping, returns, sizing, ingredients, compatibility — not internal drafts.
  • Write in plain language; Asa passes through structure and facts from your sources.
  • Stay within your knowledge source limit. If you hit the cap, remove low-value trained rows or upgrade on Plans and pricing.
Snippets are ideal for short, stable answers (warranty one-liner, promo rules). Publish trained snippets as widget FAQs from Manage Content when you want them on the greeting screen.

Tune behavior after content is solid

Once training looks good, align how Asa speaks and when it hands off:
  • Configuration > Appearance — brand look and widget placement (Make Asa your own).
  • Configuration > Responses — tone, length, human support contact, and Guidance instructions.
  • Configuration > Responses > Handover — when to route to Gorgias or your team (Gorgias integration).
Content quality and behavior settings work together; fix training gaps before chasing tone tweaks alone.

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Quick reference

Need help prioritizing content for your catalog? Contact help@alphablocks.ai.