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Asa uses outcome-based pricing: start free, upgrade when you need more conversations, knowledge sources, and intelligence. Every paid plan includes a 14-day free trial. No setup fees or long-term contracts. For live prices and the full comparison matrix, see asa.so/pricing.
All prices are in USD. The website may show Early Adopter rates for Starter and Growth.

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Plan overview

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Free

Try Asa on your store for free.
  • 50 conversations / month
  • 50 knowledge sources
  • Shopify auto-training, files, URLs, snippets
  • Google Drive and Notion integrations
  • Self-serve support

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Starter

Everything in Free, plus:
  • 500 conversations / month
  • 250 knowledge sources
  • Review integrations (Judge.me, Yotpo, Klaviyo Reviews)
  • Advanced behavior, tone, and response controls
  • Context-aware product guidance and personalized recommendations
  • Reviews and AI summaries
  • Basic upsell, cross-sell, and proactive nudges
  • Session-only shopper memory
  • Email support and immediate escalation notifications
  • Basic conversation analytics, event tracking, and insights

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Growth

Everything in Starter, plus:
  • 2,500 conversations / month
  • 500 knowledge sources
  • Advanced appearance customization
  • Granular behavior, tone, and response controls
  • Recommendations with past-purchase signals
  • Advanced upsell, cross-sell, and proactive nudges
  • Long-term shopper memory
  • Priority email + Slack support
  • Advanced inbox, analytics, event tracking, and business insights

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Compare plans

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General

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Training and customization

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Intelligence capabilities

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Insights and observability

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How conversations are counted

Each shopper typically counts as one conversation per billing month, even if they send many messages. That one-to-one mapping holds in almost every case. When a single shopper appears as more than one conversation, it is usually because of one of these situations:
  1. Separate threads — The shopper has one conversation escalated to your team and another resolved by Asa in the same month (for example, they return after support with a new question).
  2. Session resets — Browser session or local storage changes on the shopper’s device — a new device, cleared cookies, or private browsing — can occasionally start a fresh conversation before we can link it back to the same person.

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How to choose

  • Free — Evaluate Asa, connect Shopify, and train a small catalog slice.
  • Starter — You need review apps, stronger customization, nudges, and analytics as volume grows.
  • Growth — You need higher limits, advanced nudges and insights, long-term shopper memory, and priority support.
Knowledge source limits count products, pages, files, and integration items individually. See How knowledge sources are counted for details.
Usage limits are per month and may change. The comparison table on asa.so/pricing is the canonical reference when in doubt.
If you need help choosing a plan, reach out at help@alphablocks.ai.