Asa uses outcome-based pricing: start free, upgrade when you need more conversations, knowledge sources, and intelligence. Every paid plan includes a 14-day free trial. No setup fees or long-term contracts.
For live prices and the full comparison matrix, see asa.so/pricing.
All prices are in USD. The website may show Early Adopter rates for Starter and Growth.
Plan overview
| Plan | Price (per month) | Best for |
|---|
| Free | $0 | Trying Asa on your store with no commitment |
| Starter | $49 | Stores ready to turn conversations into revenue |
| Growth | $199 | Brands that want full intelligence and visibility |
Free
Try Asa on your store for free.
- 50 conversations / month
- 50 knowledge sources
- Shopify auto-training, files, URLs, snippets
- Google Drive and Notion integrations
- Self-serve support
Starter
Everything in Free, plus:
- 500 conversations / month
- 250 knowledge sources
- Review integrations (Judge.me, Yotpo, Klaviyo Reviews)
- Advanced behavior, tone, and response controls
- Context-aware product guidance and personalized recommendations
- Reviews and AI summaries
- Basic upsell, cross-sell, and proactive nudges
- Session-only shopper memory
- Email support and immediate escalation notifications
- Basic conversation analytics, event tracking, and insights
Growth
Everything in Starter, plus:
- 2,500 conversations / month
- 500 knowledge sources
- Advanced appearance customization
- Granular behavior, tone, and response controls
- Recommendations with past-purchase signals
- Advanced upsell, cross-sell, and proactive nudges
- Long-term shopper memory
- Priority email + Slack support
- Advanced inbox, analytics, event tracking, and business insights
Compare plans
General
| Feature | Free | Starter | Growth |
|---|
| Conversations / month | 50 | 500 | 2,500 |
| Knowledge sources | 50 | 250 | 500 |
| Support | Self-serve docs | Email | Priority email + Slack |
Training and customization
| Feature | Free | Starter | Growth |
|---|
| Auto-trained on store data | Shopify | Shopify | Shopify |
| Custom knowledge upload | Files, URLs, snippets | Files, URLs, snippets | Files, URLs, snippets |
| Content integrations | Google Drive, Notion | Google Drive, Notion + Judge.me, Yotpo, Klaviyo | Google Drive, Notion + Judge.me, Yotpo, Klaviyo |
| Appearance customization | Basic | Basic | Advanced |
| Behavior, tone and response controls | Basic | Advanced | Granular |
| Escalation and handover | Email + link to your team | Email + link + immediate notifications | Email + link + immediate notifications |
| WISMO automation | Standard | Standard | Standard |
Intelligence capabilities
| Feature | Free | Starter | Growth |
|---|
| Product guidance | Basic | Context-aware | Context-aware |
| Product recommendations | Basic | Personalized, intent-based | Personalized, intent-based + past-purchase signals |
| Reviews and AI summaries | — | Included | Included |
| Upsell and cross-sell | — | Basic | Advanced |
| Proactive engagement and nudges | — | Basic | Advanced |
| Shopper memory | — | Session only | Session only + long-term memory |
Insights and observability
| Feature | Free | Starter | Growth |
|---|
| Conversations inbox | Basic | Basic | Advanced |
| Conversation analytics | — | Basic | Advanced |
| Event tracking | — | Basic | Advanced |
| Business + product insights | — | Basic | Advanced |
How to choose
- Free — Evaluate Asa, connect Shopify, and train a small catalog slice.
- Starter — You need review apps, stronger customization, nudges, and analytics as volume grows.
- Growth — You need higher limits, advanced nudges and insights, long-term shopper memory, and priority support.
Usage limits are per month and may change. The comparison table on asa.so/pricing is the canonical reference when in doubt. 
